Culture Crossing · The Country Guides

Eswatini

Archive

16 of 16 sections. Contributed by natives and residents of Eswatini, reviewed by Culture Crossing staff and cross referenced against at least two independent sources. General tendencies, not rules. All 169 countries

The Basics

Greetings

  • A handshake with the right hand is the most common form of greeting. Extending the right hand to shake while touching either your own right forearm or right wrist with your left hand is more polite. Likewise, when you give or accept something, do so with your right hand while touching the right wrist or forearm with your left hand.
  • If you are greeting an elder or someone of higher rank, a little bow of shoulders and head while shaking hands may be expected.
  • In passing, Swazis raise both hands in front of their chests palms towards the person to greet. They say “Sawubona” (saw-oo-bo-na) if greeting one person and “Sanibonani” (sonn-ee-bo-na-nee) if greeting more than one person. Those receiving the greeting respond with “Yebo” (yay-bo).

  • When meeting someone, Swazis use the same verbal greetings as described above. They ALWAYS shake with the right hand. It is unacceptable to shake hands with someone with the left hand.

  • When younger persons greet their elders, they slightly bow or squat down to a position lower than the elder. This is more common with children in rural areas.

Communication Style

  • People tend to be overly polite and rarely say what they mean or mean what they say. Being right is less important than following protocol.
  • Information is often guarded jealously and only shared on a piecemeal basis.
  • Often, people will tell you what they think you want to hear or will make something up in order to disappoint you by saying “no” or “I don’t know.”
  • Swazis tend to be very indirect when communicating. This is common in both rural and urban areas.

  • A few notes for women: it is very common for other women to make comments about your body figure. Older women will say you look “fat” but it is meant as a comment; it means you are looking well-taken care of and healthy.

Personal Space & Touch

  • People of the same sex will stand in very close proximity to each other and people of the same sex may also hold hands while talking. This is more common in the rural areas but is a long standing tradition.
  • There is little regard for or sense of personal space. Less than arm’s length is common in most situations
  • In the business milieu, interactions are more “westernized”, but visitors should not be surprised or concerned by more touching or personal closeness than they might experience in their own countries.
  • Physical interactions between males and females in public is not well tolerated in the rural areas. In community meetings men sit in one area and women in another.
  • In the business arena, men and women may shake hands and converse as normal, but it should be well understood that these types of interactions are relatively new to Swazi culture and caution should always be taken when interacting with members of the opposite sex to avoid misunderstandings and misinterpretations.
  • Typically, even in the business arena, men and women group according to gender although mixing is becoming more common.
  • When talking to someone, you may find that Swazis stand very closely. In public transport and in situations where individuals are seated, you will find that Swazis tend to sit together with little to no space (even if other seats are available).

  • In traditional Swazi families, hugging is uncommon and only something that the children do. It’s more common for the female elders to hold on to their children’s hands.

  • In the urban areas, hugs are more common among women. When hugging someone, you must keep space between yourself and the other and move towards the right meeting his/her cheek and using just the right arm to embrace.

Eye Contact

  • Children are not allowed to establish direct eye contact and will stoop low or bow when addressing an adult.
  • Women in the rural areas are usually lower in stature than the men and will bow and not establish eye contact with a man. Again, all of these practices are changing slowly but may subtly “leak” over into business and other interactions.
  • Direct eye contact is common between members of the same gender and status.
  • Direct eye contact is usually acceptable unless meeting an elderly man in a rural area with traditional political power such as chiefs and their inner councils (or the King).

  • In the urban areas, direct eye contact is encouraged and accepted among men, women, and children.

Gestures

  • To point, people do not use their single index finger. You may either use your whole hand or bend your index finger slightly extended from your fist.
  • Public transportation drivers will use their right fist to hit their left palm if their bus/khombi is full.
  • Youth like to “high-5” but they call it “take-5.”
  • Friendlier handshakes among friends tend to end with snap of the thumbs together.

Views of Time

  • Punctuality is not highly valued and very often people will be late to meetings and in some cases not show up at all.
  • People do not necessarily covet or value their own time, but neither do they give it freely.
  • If you have traveled to Africa before, the term “African time” is well-known in Eswatini. Meetings, appointments, events, and transport are almost always late. It is not uncommon for a meeting to start 45 minutes to 1 ½ hours late. With Westerners, however, Swazis in the urban areas try to be more punctual because they realize this difference in cultures.

  • With public events, always expect a delay. In the business environment, meetings still run late and sometimes businesses will open late. They do, however, always close on time.

  • Transportation rarely runs on a schedule. Khombis (15 passenger vans) and buses usually leave when they are full of passengers.

  • In social settings, people also tend to run late for dinner dates or meeting for drinks. If you are running very late (more than 45 minutes), it is best to call or send a text message to notify the person you are meeting.

Gender Roles

  • The role of women is changing, especially in urban areas and in the business community.
  • In the rural areas, women are essentially property with little more rights than a minor child. Men often have more than one wife and it is also common, in addition to several wives, to have girlfriends as well.
  • Women have no say in men’s affairs and have no property rights. If a husband dies, the husband’s brother can, and often does, tell the woman and her children to leave.
  • Some of these issues have been addressed in the recent constitution, which gave women legal rights as adults for the first time, but there is a clause that essentially states that culture “trumps” constitution, so it will be interesting to see how effective the constitution will be in ensuring women’s rights.
  • Women in rural wear skirts, typically to their ankles. Young women should wear skirts just below their knees in rural areas. Depending on the chiefdom, unmarried women can wear long shorts or capri pants. Married women are expected to wear a head wrap and in some communities women can be fined or beaten if they wear pants or do not wear the head wrap.
  • In urban areas, it is fine to wear pants, shorts (still knee-length), and capri pants. You will find that fashion is very important to Swazi women and “dressing up” is more common than “dressing down.”
  • In the urban areas, women’s roles are closer to the roles of Western women. They work, having high positions such as business owners, members of Parliament, lawyers, executives or head teachers (principals). Even with such a strong existence in the work force, women are expected to get married in their early twenties and have children. On top of work, they must tend to the household with cooking and cleaning. They often serve the males (and guests) of the household dinner before giving food to the children and other females.
  • Drinking alcohol in both rural and urban areas is less common for women than men. But in the urban areas foreign women should not be concerned with breaking any drinking taboos. They will likely find other women drinking.

Taboos

  • If sitting on the ground, do not point your feet toward someone, especially if they are of higher rank.
  • The single most important obscenity occurs when a woman dresses so as to show her thighs. This should never be done. It is interpreted as a sexual invitation and, at best, encourages harassment. At worst, women dressed this way have been publicly assaulted and raped, and the action excused by some as a proper lesson in discipline. This taboo does not extend to members of the royal family; princesses can dress however they please with no fear of repercussion.

  • When receiving things (food, change from cashiers, papers, etc), you should extend either both hands or one hand. When handing something over to another person, you should use your right hand. It’s rude to use your left hand in these situations.

  • It’s very rude to ignore someone trying to greet you.

Law & Order

  • Drinking is widespread in the country, especially home brew during the marula season. Legal drinking age is immaterial, as most Swazis who drink do not have the money to buy at retail; they brew their own or buy it from a neighbor who does.
  • The legal age for drinking alcohol and smoking tobacco is 18. It is lightly enforced but easy to get away with.

  • Marijuana “dagaa” is widely used, and enforcement is serious. Almost every crime except murder and cattle theft can be settled with a fine rather than jail time. The amount varies widely by the specific case.
  • Laws against political organizing are enforced; police stops on the highway are common to check for registration and speeding.
  • bears the unfortunate distinction of experiencing the highest HIV prevalence in the world. Approximately 35-40% of the adult population is estimated to be infected with the virus.

In Business

Dress

  • Fashion and dressing nicely is very important.

  • For Men- button-down shirt or African shirt, long pants of black or neutral color. Suits and ties are common in some industries. Shoes should be clean and polished.

  • For Women- Women wear dresses or skirts and blouses or slacks and blouses. They are often paired with high heels, flats, or nice boots.

Titles & Business Cards

  • People will typically introduce themselves by the name they would like to be called. To show extra respect, you may go by the surnames with Mr., Ms., Mrs. or Madame. You can also use SiSwati terms: “Make” (maa-gay) meaning “mother” for older women or women in higher positions, “Babe” (baa-bay) meaning “father” for older men or men in higher positions, “Sisi” (see-see) meaning “sister” for women close to your age, and “Bhuti” (boo-tee) meaning brother for men close to your age.

  • It is appropriate to call someone Doctor, if the person holds that title.

  • When you give or accept something, do so with your right hand while touching the right wrist or forearm with your left hand.

Meetings

  • Greet the most senior person in the room first; the most senior person of all may not be there yet.
  • Small talk about the weather and family are expected for a few minutes. Unless it is a meeting you have called, continue this discussion until the most senior person begins the business talk. He or she will also end it.
  • It is best to ask a trusted friend if the company starts meetings punctually. Most likely, they start 15-30 minutes late.

  • Greet everyone upon entrance to the meeting venue then greet individuals with hand shakes. If you know the person in charge of the meeting, you may greet them first if he/she is available.

  • Meetings are usually conducted by an individual or committee. They will know the protocol and structure to begin and end the meeting.

  • If you have called the meeting, prepare an agenda prior to the meeting and direct the discussions.

Negotiations

  • Be honest; expect negotiation; stay pleasant and do not show negative emotions.
  • Expect a decision to take a long time and involve the satisfaction of tenders.
  • In shops and food markets, prices are set and non-negotiable (unless buying in large bulk quantity).

  • In craft markets, prices can be negotiated, especially if buying more than one item. Foreigners are always quoted higher prices. The advantage is that many merchants are selling the same items. If one merchant acts like they don’t want to negotiate, move on and find a merchant willing to lower the price. It’s best to remain calm but if they are going to lower the price, it shouldn’t take long to deliberate.

Gift Giving

  • Gifts are not expected, nor are they given in most business situations.
  • Gifts are not common in the work place unless a close friend is getting married, having a baby, or leaving work.

  • Wait to open the gift in private unless the giver tells you to open it publicly. Gifts can be wrapped or not.

  • Common gifts include planner books, local handicrafts like candles or scarves, and kitchenware like coffee cups, plates, platters, or nice glasses.

Good to Know

In the Classroom

  • The school year at most institutions begin in late January and ends in early December with vacations in April and much of August.
  • University students wear clean and neat attire but are more relaxed than the business environment. They can wear jeans with blouses, t-shirts, or sweaters. Women often wear low-cut shirts and both men and women wear fitted tops and trousers. Women’s shorts and skirts must be to the knees or just below. Men can wear shorts, though no Swazi men usually do.

  • The term “marks” is used in place of “grades.” The most common form of marks is the letter scale, A-F.

  • Lectures are the most common form of teaching but also used are laboratories, discussions, and group or individual research projects.

Other Observations

  • A few notes for women: cat calls are very common when younger women are traveling alone. Try to ignore the rude men and laugh it off. You can also be firm and tell them to go away. When on public transport, try to sit next to other women.

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