Culture Crossing · The Country Guides

Estonia

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15 of 16 sections. Contributed by natives and residents of Estonia, reviewed by Culture Crossing staff and cross referenced against at least two independent sources. General tendencies, not rules. All 169 countries

The Basics

Greetings

Man greeting Man - Men shake hands when greeting one another. A firm handshake is the norm.

Woman greeting Woman- At a first meeting, women generally shake hands. Many times a simple nod of acknowledgment will suffice.

Man greeting Woman- At a first meeting a regular handshake will do. Many times a simple nod of acknowledgment will suffice.

Communication Style

  • Estonians tend to be polite, formal, and reserved during initial meetings.
  • Periods of silence are to be expected. Avoid interrupting someone while they are speaking.
  • It is best to convey a sense of calm and avoid overly loud voices and displays of emotion.
  • Don’t take it personally if people are reserved in the beginning, they usually warm up after time.

Personal Space & Touch

  • Estonians value their personal space. An arm’s length or more is the norm. This space may be less with friends and family.
  • There is very little to no touching during conversations.
  • Touching during conversation with the opposite sex is usuallyconsidered flirting, unless they’re good friends.
  • Younger people are more open and a brush of shoulder/hand during conversations is okay.
  • It is common to see women/girls walk hand in hand on the street, also young couples.

Eye Contact

  • Direct eye contact is acceptable, but people usually don’t look into the speaker's eyes the whole the time.
  • Avoiding the other person’s eyes completely is thought to be sly and show that one is hiding something.
  • The most common practice is looking at the speaker's face and occasionally directly to the eyes.

Gestures

  • Nodding means agreeing, shaking head means not agreeing.
  • To show indifference you raise and lower the shoulders. To show surprise you raise an eyebrow, and rolling the eyes usually signifies frustration.
  • For pointing, the whole hand is polite, but lot of people use the index finger as well.

Views of Time

  • Being late and not calling to let the person know is definitely rude. Five minutes late is usually okay.
  • Business situation require more punctuality than social ones.
    Services like trains, buses, etc., run on time, take or leave 5 minutes.
  • Deadlines are usually met.

Gender Roles

  • Most roles are accepted for women, but in people are still somewhat surprised when a woman does a classic man's job.
  • Salaries for women tend to be less than men's.
  • Careers are important for many women and they have the freedom to pursue them.
  • Some men do stay home with the children.

Taboos

  • Swearing, showing the middle finger, sticking out your tongue, and exposing intimate body parts are all considered taboo.
  • Being very drunk in public, spitting, and yawing without covering your mouth are to be avoided as well.

Law & Order

  • The legal drinking age is 18 and is somewhat enforced.
  • The legal smoking age is 18 and is somewhat enforced.
  • Penalties for possession, acquisition, and trafficking of drugs are severe and include fines and/or mandatory lengthy imprisonment in local jails.
  • Driving a vehicle while intoxicated is a serious offense as well.

In Business

Dress

  • For men: conservative, dark or medium colored suits with shirts and conservative ties.
  • For women: stylish yet classic business suits or dresses/pants and blouses. Accessories are usually worn.
  • Business casual attire may be appropriate depending on the industry.

Titles & Business Cards

  • Titles are important and it is best to address people directly by using Mr., Mrs., or Miss, followed by the surname. Note: "Härra" is for Mr, "Prova" is Mrs and "Preili" is Miss.
  • One should always wait to be invited to use first names before doing so yourself.
  • There is no specific protocol surrounding the giving and receiving of business cards. It is always best to treat the car with respect.

Meetings

  • Arriving on time for a meeting is important. Punctuality is highly valued.
  • Business meetings tend to be structured but not too formal, beginning and ending with a bit of small talk.
  • It is best to wait for the host to begin and end the business talk.
  • A good reputation is highly valued so avoid criticizing or embarrassing someone in group/public settings

Negotiations

  • Decisions tend to be made from the top down.
  • Avoid hard selling and any sort of conflict or confrontation.
  • Periods of silence are to be expected. Avoid interrupting someone while they are speaking.

Gift Giving

  • Gifts are not usually exchanged at a first meeting.
  • If invited to an Estonian household, it is appropriate to bring flowers, good wine, liquor, or chocolates.
  • Make sure that gifts are nicely wrapped and expect them to be opened right away.

Good to Know

In the Classroom

  • Dress in most universities is casual. Anything that doesn’t show too much skin is okay for most situations.
  • Classes usually run from September to late May/early June. Most universities have vacation for 2 months in summer +1 week after exams in January/February.
  • Lectures are the most common teaching method used - it is the only method at many universities.
  • Most universities use the 6 point grading system where 5 is an A and 0 is an F.

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