Man greeting Man – During initial meetings, men shake hands when greeting one another and maintain direct eye contact. A relatively firm handshake is the way to go. Hugs and light pats on the back and shoulder are common between good friends and family. Some men may share a kiss on each cheek as well.Woman greeting Woman - A kiss on each cheek is common if two women know each other. A light handshake is the norm if they are meeting for the first time. Man greeting Woman - At a first meeting a warm handshake will suffice and is sometimes combined with slight touches on the arms and/or elbows. Friends and family usually share a kiss on each cheek.